Want to make a name for yourself? Looking for more publicity? More credibility?
A lot more sales?
Get published. It works.
Think of the “gurus” of your industry and the business experts you turn to for fresh ideas about operating, managing and marketing your company. Now consider why you know those people. You know their names, you can picture their faces, and you have accepted advice from them—even though you’ve never actually met them—because they are authors. In fact, people like Dale Carnegie and Steven Covey are household names because of the books they have written. And, there are plenty of other lesser-known authors who are reaping the benefits of publishing every day.
Publishing informational books and articles is one of the best marketing decisions you will ever make. Very quickly, authorship can:
- Increase the number of people in your target market who consider you an expert and seek out your services
- Teach your customers new ways to benefit from your products, encouraging them to buy more
- Publicize your company’s successes, your new workshop, or your latest invention
- Help you stand out from the competition and get found by your dream clients
- Turn you into an industry celeb, sought out for speaking engagements and media interviews
Publishing can also be a lucrative second-income stream. In his book, Damn! Why Didn’t I Write That? Marc McCutcheon crunches the numbers to show, “The typical author, in fact, need make only 10,000 hardcover sales annually to produce a livable income. Judging by published sales figures in Publishers Weekly and elsewhere, it’s clear that a small army of authors do that and then some.” Write a few of these modest-sellers and you’ll soon have royalties coming from more than one book.
I know you’re thinking one of two things right now: 1) I can’t write, or 2) I don’t have time to write. I hear you. Most business pros are in the same position, but some manage to publish anyway—using a ghost (sometimes called a collaborator). Presidents use ghosts, movie stars use ghosts, and you can too. Think about it. It’s impossible for politicians to campaign for the Oval Office and write their memoirs at the same time. They can’t delegate kissing babies, so they delegate the writing. So do celebrities, entrepreneurs and internationally famous business leaders. One study I read estimated between 60% and 80% of nonfiction books are ghosted. Deep in the caves where ghost writers congregate, its even rumored that a few best-selling novelists have an “assistant.” This is where I come in.
I do the writing and my clients receive the advantages of authorship. I’ll help you organize your project, find and highlight the key elements of your message, write and polish the copy, and format your manuscript for submission. If you want to submit to an existing publication, I can help you reach editors who want your articles. If you prefer to self-publish a book, I work with a team of great people who can make that happen.
Ready to see your name in print? Call 503-630-6196.
P.S. Want to know more about how publishing can build your business? Check out these articles by business people just like you who are benefiting from authorship:
How Writing a Business Book Can Help Your Business by John Warrilow
10 Reasons to Write Your Business Book Now by Michael Stelzner
How a Book Can Build a Business by Beverly Mahone
10 Ways Writing Articles Can Build Your Business by Wendi McNeill
How Writing Articles Can Help Your Business from Consultant Journal
Write Your Way to New Business by Writing Articles by Dave Lorenzo
